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Hospitality and Tourism A.A.S. Winery Management and Marketing Concentration
The Program (HEGIS Code 5011.10)
The Hospitality and Tourism A.A.S. degree program positions students to take a leadership role in career areas involving culinary, hotel/restaurant management, tourism, and winery management.
Students in the Hospitality and Tourism A.A.S degree program choose one of the following three concentration areas:
Winery Management and Marketing Concentration
The Winery Management and Marketing Concentration of the Hospitality and Tourism A.A.S. degree program is designed to give graduates maximum access to the best jobs in the field. They are generally competitive with graduates from four year programs in terms of starting salaries and management opportunities, with the exception of some positions in larger firms.
The program has an internship component, which allows students to gain real-world experience in their field and make job/career contacts.
Students graduating from the Winery Management and Marketing Concentration of the Hospitality and Tourism A.A.S. degree program will:
- Understand how to develop an effective business model for winery operation.
- Understand and apply the basic legal, financial, human resource, ethics, and other management issues critical for successful winery operation.
- Understand the Characteristics of successful grape varieties, site selection, and layout for a vineyard in Northern New York.
- Understand the aesthetic considerations and technical process of wine making.
Abilities and Skills for the Winery Management Curriculum
All Hospitality and Tourism students must demonstrate the ability to acquire the skills and knowledge required for successful completion of courses in which they are enrolled and must meet psycho-motor, intellectual, and general skill requirements that would be expected of a hospitality industry professional.
Students enrolling in the Winery Management and Marketing Certificate Program must review and complete the Hospitality and Tourism Program Guidelines form which outlines the abilities and skills that are essential for a student to be successful in the Hospitality and Tourism program and to become employed as a hospitality and tourism industry professional.
This concentration will prepare students for immediate employment in the wine industry which is growing both in the North Country region and statewide. Currently, seven wineries operate in Jefferson, Lewis, and St. Lawrence Counties and that number is expected to double in the next five years. Winery owners report that the overwhelming number of jobs at any winery can be found in the areas of sales and marketing.
Some positions may require additional study or additional work experience in a related specialty and almost one third of our graduates continue their education at four year schools.
Although the program is designed to prepare graduates to enter the workforce after completing the Associate degree, nearly one-third of our graduates choose to pursue a baccalaureate degree. The most popular transfer destinations include Niagara University, Rochester Institute of Technology and Paul Smith’s College. Jefferson has partnered with some select academic institutions and developed agreements that help students transfer smoothly to specific baccalaureate programs. Currently, formal agreements exist with:
SUNY Cobleskill, Agriculture Business Management, B.T.
SUNY Cobleskill, Food Systems and Technology B.T.
Franklin University, Applied Management, B.S.
Paul Smith’s College, Hotel, Resort and Tourism Management, B.S.,
SUNY Empire State College, Business Management, B.S.
Julie Hosbach, Winery Program Coordinator
Alexander Pope Vickers, Hospitality and Tourism Department Chair
Application and Admissions Information
Office of Admissions
315-786-2277 or Toll Free 1-888-435-6522