Hospitality and Tourism A.A.S. Winery Management and Marketing Concentration

Career Opportunities  |  Transfer Opportunities  | Degree Requirements | For More Information
Apply for Admission  | General Education Requirements | Articulation Agreements

The Program (HEGIS Code 5011.10)

The Hospitality and Tourism A.A.S. degree program is designed to give graduates maximum access to the best jobs in the field. They are generally competitive with graduates from four year programs in terms of starting salaries and management opportunities, with the exception of some positions in larger firms.

The Hospitality and Tourism A.A.S. degree program positions students to take a leadership role in career areas involving culinary, hotel/restaurant management, and/or tourism.

Students in the Hospitality and Tourism A.A.S degree program choose one of three concentration areas:

Culinary Concentration
Hotel/Restaurant Management Concentration
Winery Management and Marketing Concentration

Winery Management and Marketing Concentration

The Winery Management and Marketing Concentration of the Hospitality and Tourism A.A.S. degree program is designed to give graduates maximum access to the best jobs in the field. They are generally competitive with graduates from four year programs in terms of starting salaries and management opportunities, with the exception of some positions in larger firms.

The program has an internship component, which allows students to gain real-world experience in their field and make job/career contacts.

Learning Outcomes

Students graduating from the Winery Management and Marketing Concentration of the Hospitality and Tourism program with an A.A.S. degree will meet the following learning outcomes:

• Understand how to develop an effective business model for winery operation.
• Understand and apply the basic legal, financial, human resource, ethics, and other management issues critical for successful winery operation.
• Understand the Characteristics of successful grape varieties, site selection, and layout for a vineyard in Northern New York.     
• Understand the aesthetic considerations and technical process of wine making.

Career Opportunities in Winery Management and Marketing

This concentration will prepare students for immediate employment in the wine industry which is growing both in the North Country region and statewide. Currently, seven wineries operate in Jefferson, Lewis, and St. Lawrence Counties and that number is expected to double in the next five years. Winery owners report that the overwhelming number of jobs at any winery can be found in the areas of sales and marketing.

Some positions may require additional study or additional work experience in a related specialty and almost one third of our graduates continue their education at four year schools.

Transfer Opportunities

Although the program is not designed as a transfer degree, as many as 1/3 of all graduates choose to transfer. The most popular transfer destinations include Niagara University, Rochester Institute of Technology and Paul Smith’s College. Jefferson has partnered with some selected academic institutions to develop agreements that assist students with selecting courses in their academic program that will transfer effectively to specific baccalaureate programs. Currently formal agreements exist with Franklin University, Applied Management, B.S.; Paul Smith’s College, Hotel, Resort and Tourism Management, B.S., and SUNY Empire State College, Business Management, B.S.

For More Information

Julie Purpura, Winery Program Director
jpurpura@sunyjefferson.edu
315-786-2348

Alexander Pope Vickers, Hospitality and Tourism Department Chair
avickers@sunyjefferson.edu
315-786-2356

Application and Admissions Information
Office of Admissions
admissions@sunyjefferson.edu
315-786-2277 or Toll Free 1-888-435-6522