- Academics Menu
- Programs of Study
- Bachelors & Advanced Degrees
- Honors Program
- Academic Policies
- Articulation Agreements
- Accounting A.A.S.
- Accounting A.S.
- Accounting Certificate
- Business Administration A.A.S.
- Business Administration A.S.
- Business Administration (jointly registered with SUNY Potsdam) A.S./B.S.
- Computer Information Systems A.S.
- Computer Information Technology A.A.S.
- Computer Science A.S.
- Criminal Justice A.S.
- Criminal Justice Certificate
- Early Childhood AAS
- Engineering Science AS
- Fire Protection Technology Certificate
- Fire Protection Technology AAS
- Hospitality and Tourism A.A.S. Culinary Arts Concentration
- Hospitality and Tourism Certificate
- Human Services AS
- Liberal Arts- Childhood Education AA
- Liberal Arts & Sciences - Humanities & Social Sciences A.A. Literature Concentration
- Liberal Arts- Childhood Education AA/BA
- Individual Studies AA, AS, AAS
- Liberal Arts & Sciences - Humanities & Social Sciences A.A.
- Liberal Arts & Sciences - Humanities & Social Sciences A.A.- Creative Writing Concentration
- Liberal Arts & Sciences - Mathematics & Science A.S.
- Office Studies Certificate
- Office Technologies - Administrative Assistant A.A.S.
- Paralegal A.A.S.
- Office Technologies - Medical A.A.S.
- Paramedic AAS
- Paramedic Certificate
- Physical Education, A.S.
- Renewable Energy Management Certificate
- Sports Management AS
- Teaching Assistant Certificate
- Winery Management & Marketing Certificate
- Chemical Dependency A.A.S.
- Hospitality and Tourism A.A.S. Hotel/Restaurant Management Concentration
- Hospitality and Tourism A.A.S. Winery Management and Marketing Concentration
- Zoo Technology A.A.S.
- Agri-Business, A.A.S.
- Early Childhood A.S.
- Energy Technology Certificate
- Liberal Arts & Sciences - Mathematics & Science A.S. Allied Health Concentration
- Liberal Arts & Sciences - Mathematics & Science A.S.: Math Concentration
- Liberal Arts & Sciences - Mathematics & Science A.S.: Science Concentration
- Course Listing
- Distance Learning
- Online Learning
- Hybrid Courses
- Web-Enhanced Classes
- Interactive Television Courses (ITV)
- Off-Campus Locations
- Degree and Class Offerings
- Tips for Success
- Technical Considerations
- Proctored Exams
- Online Readiness
- Distance Learning FAQ
- Getting Help & Contact Information
- Resources and Support Services
- Complaint Procedures
- Register for Classes
- Articles - JCC Databases
- General Uses Databases
- Philosophy and Religion
- Art and Music
- English and Literature
- Nursing & Allied Health
- Science and Technology
- Biographical Information
- Career Information
- Criminal Justice, Law, and Governnment
- Controversial Issues
- Newspapers and More
- World Cultures
- A to Z List of Databases
- Films, Music, and Images
- Research and Subject Guides
- Interlibrary Loan
- Ask a Librarian
- Citing Sources
- Distance Learners
- Info Literacy Tutorial
- About the Library
- Faculty Resources
- Alumni and Community
- Library Hours
- Contact Information
- College in High School
- Academic Calendar
- Academic Support Services
- Student Records/Transcripts
- College Catalog
- Commencement Information
- Programs of Study
Winery Management & Marketing Certificate
The Program (HEGIS Code 5011)
The Winery Management and Marketing Certificate is comprised of 26-28 credits including five courses specific to winery operations: Introduction to Winery Operations, Winery Management and Marketing, Wine Appreciation and Selection, Viticulture and Enology. Electives in business, accounting, culinary, hospitality and hotel restaurant management, plus six credits of free electives allow students the flexibility to tailor coursework to fit their desired career path within the winery industry. Graduates will be prepared for immediate employment in the wine making and marketing industry in Northern New York. Students choosing to continue their education can apply the courses earned in the Certificate to meet the requirements of an associate of applied science (A.A.S.) degree in Hospitality and Tourism.
Students graduating from the Winery Management and Marketing program with a certificate will:
- Understand how to develop an effective business model for a winery operation.
- Understand and apply the basic, legal, financial, human resource, ethics, and other management issues critical for successful winery operation.
- Understand the characteristics of successful grape varieties, site selection and layout for a vineyard in Northern New York.
The Winery Management and Marketing Certificate prepares students for careers in the wine production industry which is growing both in the North Country region and statewide. The program was developed in response to workforce training needs expressed by the NNY Grape Growers Association and the Small Business Development Center.
Currently, seven wineries operate in Jefferson, Lewis and St. Lawrence Counties and that number is expected to double in the next five years.
Winery owners report that the overwhelming number of jobs at any winery is in sales and marketing. Additionally, the NYS Fine Winery Bill signed into law in July 2011 allows farm wineries to open up to five off-site retail locations in New York State. With an average of six employees engaged in wine tasting, wholesale and retail activities per location, it is expected that up to 100 jobs could open in winery management in the next decade.
*Some CUL courses carry fewer than 3 credits and do not fill this requirement.
Julie Hosbach, Winery Program Coordinator
Alexander Pope Vickers, Hospitality and Tourism Department Chair
Application and Admissions Information
Office of Admissions
315-786-2277 or Toll Free 1-888-435-6522