JCC offers New Winery Management & Marketing Cert. Program

The Business Division at Jefferson Community College (JCC) has announced anew Winery Management and Marketing Certificate program now available to the community. Fall semester classes begin August 27 but interested students can begin this summer by taking one of the required courses or elective business courses in an abbreviated 8-week format at Jefferson beginning on June 4. It is also still possible to register for the Introduction to Winery Operations course which is running now through May 10.

The Winery Management and Marketing Certificate program is ideal for those currently employed or seeking employment in the winery industry, who need college coursework to broaden their understanding of winery operations, marketing and business practices. Currently, seven wineries operate in Jefferson, Lewis and St. Lawrence Counties and that number is expected to double in the next five years.

"Jefferson developed this program inresponse to workforce training needs expressed by the Northern New YorkGrape Growers Association and the Small Business Development Center at JCC," said Vicki B. Quigley, dean for business at Jefferson Community College. "Winery owners indicate the jobs available at most wineries are related to sales and marketing. Additionally, the New York State Fine Winery Bill signed into law in July 2011 allows farm wineries to open up to five off-site retail locations in New York State which opens the door for close to100 new jobs in the next decade. This program will prepare students for these types of employment opportunities in the North Country.”

The Winery Management and Marketing Certificate is comprised of 26-28 credits including five courses specific to winery operations: Introduction to Winery Operations, Winery Management and Marketing, Wine Appreciation and Selection, Viticulture and Enology. Electives in business, accounting, culinary, hospitality and hotel restaurant management, plus six credits of free electives allow students the flexibility to tailor coursework to fit their desired career path within the winery industry. Students choosing to continue their education can apply the courses earned in the winery certificate to meet the requirements of an associate of applied science (A.A.S.) degree in Hospitality and Tourism from Jefferson.

The Winery Management and Marketing Certificate program is eligible for financial aid and can be completed in two semesters of full-time study or over a longer period through part-time study. All of the required classes are offered on campus and several are offered online. Students who wish to enroll in this program for the Fallsemester are encouraged to contact the Admissions office, 315-786-2277, and the financial services office, 315-786-2355, as soon as possible to begin the application process. Fall semester classes begin August 27, 2012. Those who wish to get a head start on the Certificate can register now for the core course entitled Wine Appreciation and Selection which will run from June 4 – July 27.  Several business electives are also offered both online and on campus beginning June 4.

For more information regarding Jefferson’s Winery Management and Marketing Certificate, contact Alexander Vickers, 315-786-2356 or avickers@sunyjefferson.edu.