SUNY Jefferson

Winery Management and Marketing Certificate

Program Type: Career, 1-year
Delivery Method: On-campus
Personal Interests: Wine appreciation food and dining, management
Skill Development: Leadership, organization, communication, event planning
Career Options: Winery operations & management, catering, tourism
Program Code: HEGIS 5011

Prepare for your career in the winery industry

The Winery Management and Marketing Certificate at Jefferson is a one year program that provides a concentrated course work on winery operations and basic business principles.

Graduate ready for some of the best jobs in local and national wineries.  

You must demonstrate ability to acquire the skills and knowledge required for successful completion of courses and meet skills expected of a hospitality industry professional. Please review the hospitality and tourism program guidelines, which outline these skills.

This program offers:

  • Learning from local experts
  • Networking opportunities with winery owners and marketers
  • Fundamental skills and training for a fulfilling career after graduation
  • Classes in  marketing and management

Unique career opportunities

Graduates from Jefferson’s Winery Management and Marketing Certificate program have job opportunities in a growing industry locally and nationally.  You may find work as a winery manager, tasting room manager, winemaker, and more.

Several wineries operate in Jefferson, Lewis and St. Lawrence Counties and that number is expected to grow.

Winery owners report that the overwhelming number of jobs at any winery is in sales and marketing. Additionally, the NYS Fine Winery Bill signed into law in July 2011 allows farm wineries to open up to five off-site retail locations in New York State. 

Learn to operate a winery

When you complete the Winery Management and Marketing Certificate you will be able to:

  • Develop an effective business model for a winery operation
  • Apply the basic, legal, financial, human resource, ethics, and other management issues critical for successful winery operation
  • Pinpoint successful grape varieties, site selection and layout for a vineyard in Northern New York

Put your degree to work or transfer to a four-year school

Jefferson’s program prepares graduates to enter the workforce. However, about a third of our graduates opt to pursue a bachelor’s degree.

Jefferson has formal agreements in place with the following institutions to help students transfer smoothly:

  • SUNY Cobleskill, Agriculture Business Management, B.T.
  • SUNY Cobleskill, Food Systems and Technology B.T.
  • Franklin University, Applied Management, B.S.
  • Paul Smith’s College, Hotel, Resort and Tourism Management, B.S.
  • SUNY Empire State College, Business Management, B.S.

Degree requirements for the Winery Management & Marketing Certificate

Winery Management and Marketing Requirements (11 credit hours)1

HOS/WIN 155: Enology 
HRM 152: Wine Appreciation and Selection 
HOS/WIN 154: Viticulture 
AGB Elective3 or WIN Elective 

Core Requirements (9-11 credit hours)2

HOS, HRM, CUL4, BUS, or ACC electives 
AGB3, HOS, HRM, CUL4 elective 

Free Electives (6 credit hours) 

TOTAL 26-28 credit hours

1 Some HOS, HRM or CUL electives are only 2 credits-make sure you have fulfilled a minimum of 11 credits from this section.
2 Some HOS, HRM, CUL, BUS, or ACC electives are 2-4 credits-make sure you have fulfilled a minimum of 9-11 credits from this section.
3 Recommended AGB Electives

AGB/WIN 100 Northern New York Agriculture
AGB 111 Survey of Agribusiness Technologies
AGB 109 Survey of Horticulture Industry Applications
AGB 207-Marketing and Sales of Agricultural Products
AGB 231 Agriculture Law and Regulations

4 Some CUL courses carry fewer than 3 credits and do not fill this requirement.


Program contact

Alexander Pope Vickers
Hospitality and Tourism Department Chair
(315) 786-2356

Application and Admissions Information
Enrollment Services
Jules Center, building 6, suite 6-010
(315) 786-2437 or toll free 1-888-435-6522